NGI Solutions will offer two different perspectives on why Data is still the lifeblood of business. The session will be split into two workshops:
1. Five reasons why data is good for business
2. Storytelling through data
Synopsis: The usage of data and how it can help your business is a hot topic. While acknowledging that data held by any business should be fully compliant with the law of the land, you definitely should not be scared to use data in a positive way.
James Ealey, Director at NGI Solutions, will give you five key reasons why and how data can be used positively by your business – which can help your bottom-line, provide opportunities to invest in your people, measure impact and identify future growth.
Biography: James heads up NGI Solutions and has an in-depth background in research and marketing, honed over private sector and consultancy roles in the region. He has led the development of NGI Solutions across all aspects including new business, account management, market positioning and proposition development.
Prior to NGI Solutions, James was marketing and advertising director at a major agency for five years. This role encompassed client and campaign management, research and insight projects, alongside the acquisition and development of new business.
His other previous roles encompassed senior level marketing positions on the client-side with a Northern regional law firm and with a national media group. He is a member of the Market Research Society (MRS) and is also qualified with the PG Diploma from the Chartered Institute of Marketing (PGDipM).
Storytelling through data
Synopsis: As businesses we sit on a vast amount of data much of it untouched yet all of it able to offer us something to drive our business forward, Ian Thomas will share some of the techniques used by NGI Solutions to uncover the stories and drive insight.
Biography: Ian is Head of Insight for NGI Solutions with fifteen years’ experience managing research projects, both through his work at NGI Solutions, and at regional development agency One NorthEast.
Ian manages commercial research and insight projects across a wide range of business sectors, particularly, the hospitality, tourism, leisure and culture sectors.
Ian is a member of the Market Research Society and a qualified PRINCE 2 Project Manager.
To access this event for free you need to register for FREE membership via the Service Network website. This can be accessed using the link below.