An Introduction to Strategic Roadmapping

Date: Monday, 27th June 2022

Time: 09:00 - 12:30

Location: RTC North

Cost: Free


Strategic Roadmapping - exploring global opportunities, threats and trends.

This half day workshop will give you an introduction to Strategic Roadmapping - a process that enables companies to explore opportunities, threats and trends in their market and to identify product, service, technology and supply chain issues for development.

Strategic Roadmapping is a powerful technique developed originally by Motorola in the 1970s, and is widely recognised as an innovative way to drive and support strategy development and deployment.  It takes into account wider market forces, current products, services and resources, to help you develop a plan that is driven by future customer need and new technology.  

This workshop will take you through the process of creating a ‘strategic landscape’ which describes how the company, markets and overall business environment will or may change, typically over a 10 year timescale.

You will then prioritise those opportunities or threats which are most pertinent, and create action plans to exploit or avoid them.

Why should you attend 

   - you want to develop a 'big picture' view of your business, and the wider industry.

   - you're looking to explore new product and service opportunities.

   - you're at a critical stage in the business and want to consider all the options

   - you want to get the whole team together to look at all areas of the business, and agree priorities. 

Since a number of different businesses will be present at this workshop, you will be asked to focus on a broad theme or global trend such as the impact of artificial intelligence, and to explore the potential impacts.

The workshop will be followed up with one-to-one sessions to help you apply this process in your own organisation, and to focus on your own specific industry.

NB  There is another workshop in afternoon of the same day, where you can examine and benchmark the product and service development aspects of your business. Why not make a day of it and come to both.

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