Building a Stand-Out Brand

Date: Wednesday, 12th June 2024

Time: 09:00 - 12:30

Location: Middlesbrough College

Cost: Free


Are you interested in learning how to build a powerful brand that stands out from the competition? Do you wonder what it takes to keep a brand consistent and why having a "Big Idea" is so important?

Join Paul Bell and John Taylor from the strategic brand agency, Better, for an interactive session.

They will introduce the components of brand strategy and guide you through the process of developing the key ingredients of your own brand strategy. From maritime and manufacturing to soft drinks and skincare, Better have worked with some of the world’s most exciting, disruptive and ambitious brands.

During the half-day session, you will learn about the importance of brand strategy for successful visual and verbal communication, the nine core components of Better's brand strategy framework, and how archetypes influence brand tone of voice.

By the end of the workshop, you will have gained valuable insights and created some of the key ingredients of your brand strategy to build on.

About Tees Valley Supply Chain

If your business is based in Tees Valley (Darlington, Hartlepool, Middlesbrough, Redcar & Cleveland or Stockton-On-Tees), support is fully funded by the UK Government through the UK Shared Prosperity Fund. Support is conditional based on eligibility and suitability checks, and for one-to-one productivity support the completion of a diagnostic.

Tees Valley Supply Chain is delivered by RTC North on behalf of the Tees Valley Mayor and Combined Authority, and the Tees Valley Business Board.

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