Customer Focus & Value Proposition Workshop – Charl Erasmus & Graham Sleep

Join this fully funded, in-person workshop designed exclusively for County Durham-based businesses. Gain valuable insights into who your customers truly are, what matters most to them, and how to communicate your value more effectively. Refine your messaging and unlock new strategies to grow your business with expert guidance and practical exercises.

What you’ll learn:

Understanding Your Customers: Identify your most important customer groups, what influences their decisions, and how to tailor your offerings to meet their needs.

Crafting a Strong Value Proposition: Develop a compelling statement that clearly communicates why your product or service matters, the problem it solves, and how it stands out in the market.

Enhancing Your Market Strategy: Learn how to apply your customer insights and value proposition to build a marketing plan that resonates and drives results.

Who should attend:

This workshop is ideal for County Durham-based business owners or decision-makers who:

Aren’t sure who their ideal customers are or what drives their choices

Struggle to communicate their unique value effectively

Want to improve consistency across marketing channels

Have not formally developed a customer profile or value proposition

Are looking to realign their strategy with customer needs for future growth

Why attend:

This interactive session includes live exercises, expert facilitation, and actionable takeaways you can apply immediately. You’ll leave with a sharper understanding of your customers, a clearer value proposition, and a roadmap to build stronger, more focused marketing efforts.

Plus, connect with other like-minded business owners and tap into the support offered through the Durham Business Growth and Productivity Programme.

Please note, this workshop is not specific to any one website platform and can be attended by anyone wanting to know more about web design principles. It will not delve into the development or build of the website.