Blonde Creative is a leading brand strategy and communications agency in the North East, helping businesses to connect more powerfully with both their customers and their employees for greater commercial success.

Partnering with RTC North, Blonde Creative is delivering a fully-funded workshop to explain how you can optimise external and internal audience engagement to achieve the right outcomes, and why positioning what you say as well as how you say it is at the heart of everything.

This insightful workshop will take you on a journey inside and outside your business, discussing:

Internal communication - Getting employees meaningfully engaged, onboard and on brand

- What internal communication is, why it matters, and what goes wrong

- The importance of alignment between your employer brand and your business brand

- What’s the difference between customer and employee needs?

- Why internal communication is the most freely available and powerful strategic management tool you’ve got

- How to use it intentionally and positively to talk about change and build trust

- Reframing the workplace to refresh your communication approach

External communication - Getting and keeping customer attention

- What your brand is and why it’s so important (taking you beyond the logo!)

- The 4 pillars of brand strategy explained and explored

- Using brand personality as a magnet

- Exploiting every customer touchpoint opportunity with examples

- Brand check: How to review your brand and start making improvements

Why attend?

It’s not often that a workshop addresses both sides of the same coin. Having the full picture of how your organisation is perceived by its stakeholders - inside and out - will empower you to address gaps across your business and create new opportunities. This workshop will appeal to a diverse range of managers and leaders across multiple business disciplines, functions and roles.

Key takeaways:

Expand your awareness and understanding of the role of internal communication in relation to employee engagement and experience; culture change; collaborative thinking and working; talent retention and attraction; operational success; and commercial growth. Get practical tips and strategies for getting your communication in better shape.

Learn how powerful your brand identity is in terms of positioning your business in the market; showcasing your brand story; points of difference; appealing to your ideal customers; and building loyalty.

Bonus:

Through a specially discounted offer for each attendee, there will also be an opportunity to purchase Liz’s best-selling book “Refreshing Comms - Internal Communication for a better connected, feel-good, goal-achieving workplace” - described as a ‘breath of fresh air’ in the field of communication, it’s a great read, packed with real-life insight that will truly refresh your thinking.

And an exclusive opportunity to book a free discovery call with multiple award-winner and business owner Holly to discuss your brand needs.

You must meet the following eligibility criteria to attend this event. To check your eligbility, please register your interest and we will be in contact with you.

Eligibility Criteria:

Businesses of any stage or size that can demonstrate significant revenue growth or growth potential of at least 10%

Based in:

Northumberland

North Tyneside

Newcastle upon Tyne

Gateshead

South Tyneside

The following sectors are not eligible for support:

Agriculture

Fishery and aquaculture

Banking

Insurance

This event forms part of the Scaleup North East programme, which is delivered by RTC North and funded by the UK Government through the UK Shared Prosperity Fund.
This project is part-funded by the Government’s UK Shared Prosperity Fund through the North of Tyne Combined Authority and is now administered by the North East Combined Authority. The UK Shared Prosperity Fund is a central pillar of the UK government's Levelling Up agenda and provides £2.6 billion of funding for local investment by March 2025. The Fund aims to improve pride in place and increase life chances across the UK investing in communities and place, supporting local business, and people and skills. For more information, visit here.