Innovate UK EDGE Pitchfest: Get investment ready

Date: Wednesday, 14th July 2021

Time: 9.00 - 1700

Location: Online

Cost: Free


What does Innovate UK EDGE Pitchfest offer?

Two-days of comprehensive pitch training

Access to leading pitch and investment experts

Bespoke support from a dedicated innovation and growth specialist 

An opportunity to build a clear, compelling and credible investment proposition

Supercharge your elevator pitch and build a persuasive investor pitch

Understand how to find investors in your region and across the UK

Gain experience by testing your pitch in front of real investors and receive constructive no-risk feedback

Innovate UK EDGE Pitchfest in 6 steps


1. Meet your innovation & growth specialist (virtual, 1 hour)

Once successfully accepted onto Innovate UK EDGE Pitchfest at the end of the competitive selection process, you will be allocated an innovation and growth specialist from your region. The preparation meeting is a chance to provide key information to your specialist, discuss your investment journey so far and establish your goals through a thorough diagnostic process. 

Each region also has a dedicated Pitchfest Champion, the aim of your regional Pitchfest Champion will be to provide expert knowledge and support your investment journey.


2. Group ‘Get to Know You’ Meeting (virtual, 2 hours)

Before you start the training, you will get the chance to meet the like-minded peers embarking on the same Pitchfest journey as you, meet your expert trainer, Ian Tracey and understand what to expect. You will also have the opportunity to work on your elevator pitch.

You will gain a step-by-step guide of the upcoming training sessions and how your Pitchfest Champion and innovation and growth specialist will support you throughout.


3. Pitch training day 1 (virtual, full day)

Get an insider's look at what investors are looking for and how to find them, develop your value proposition, boost your presentation skills, understand investment legals, valuation tools, structure deals and fundraise efficiently. You will need to allocate time to prepare a pitch deck for Training Day 2.


4. Pitch training day 2 and peer-to-peer pitching (virtual, full day)

After two weeks of fine-tuning, deliver a 5-minute pitch for peer-to-peer and trainer feedback. Before the Investor Session, you will work with your Pitchfest Champion and innovation & growth specialist to strengthen your pitch.


5. Investor session (virtual, 20 minutes)

Gain experience by testing your 5-minute pitch to a panel of investors, with a Q&A session and constructive feedback.


6. Ongoing bespoke innovation and growth support

Your innovation and growth specialist will support you with your ongoing funding and finance journey, helping you to fully leverage your completed Pitchfest training.

Depending on your stage, for example, they can help by developing a realistic finance strategy to achieve innovation goals and growth ambitions.

Outside of finance and funding, and depending on your needs, they can provide a host of related support tailored for innovative businesses, ranging from access to technical know-how to exploiting IP and entering new markets.



To submit your application, please Click here

Pitchfest is highly competitive. Applications are assessed by a panel of experts and only 15 will be successful in each region.


Please note that all stages of Pitchfest are mandatory to attend and only one representative per company can attend. It must be the same one company representative each time.

Monday, 13 September 2021, 5pm: Applications deadline: 

Monday, 20 September 2021: Notification of application outcome: 
Pre-agreed date, 1 hour: Meet 1-2-1 with your innovation & growth specialist: 
Wednesday, 6 October 2021, 2 hours: Group ‘Get to Know You’ Meeting: 
Thursday, 21 October 2021, full day: Training day 1
Thursday, 4 November 2021, full day: Training day 2
Thursday, 18 November 2021, 20 mins: Investor session
After 18 November 2021: Ongoing bespoke support



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