Scaling Masterclass: Tactics for Expanding your Business

Date: Wednesday, 05th June 2024

Time: 08:00 - 16:00

Location: RTC North, Colima Avenue, Sunderland

Cost: FREE


Join us for a Scaling Masterclass designed to empower you with practical tools, techniques, and strategies to scale your business effectively. We've brought together leading experts in finance, customer experience, leadership, and sales to deliver a comprehensive masterclass tailored for businesses tailored for companies looking to grow.

  • Through targeted sessions and networking opportunities, you'll learn about:
  • Effective ways to inspire your team and create high-performance culture.
  • Understanding key financial metrics that influence scaling decisions.
  • Harnessing the power of AI
  • Creating scalable, sustainable sales processes

A sustainable sales strategy is crucial for maintaining a consistent and healthy pipeline. This masterclass will help you develop a foolproof sales strategy while also addressing essential considerations for managing and scaling your business successfully.

With a balanced mix of strategic insights and practical advice, you'll gain actionable knowledge to transform your business growth trajectory. This masterclass will provide a roadmap for sustainable success for any business looking to improve, grow and ultimately scale. 



8am - Newtorking breakfast

8:25 Intro

8:30 to 09:30 Unlocking Business Growth: The Crucial Role of Leadership in Building Vision, Culture, and Talent -  Angelina Bell

In this enlightening session, we'll explore the indispensable role of leadership in driving business growth. From crafting a compelling vision and attracting top talent to fostering a vibrant company culture and making bold decisions, we'll delve into the key strategies and principles that successful leaders employ to steer their organisations towards success. Join us as we uncover the secrets to cultivating a thriving workforce and achieving your business goals with confidence and clarity.

9:30 to 10:15 - Know your Numbers: A Critical key to Business Growth Success - Jon Symonds

Through engaging discussions and practical insights, you’ll discover how to leverage your numbers to position your business for exponential growth. From learning the fundamentals to crafting advanced growth strategies, this workshop will equip you with the knowledge needed to thrive in today’s competitive market.

10:15 to 10:30 tea/coffee break 

10:30 to 12:30 – Customer experience and maximising on Artificial Intelligence - Helena Hill

12:30 to 13:00 Lunch 

13:00 to 16:00 Sustainable and Scalable Sales Strategies  - Jessica William (Just Williams, Sales and Marketing)

Sales are the life blood of any business – so the ability to create sales sustainably is key, to manage the peaks and troughs and have a consistent healthy pipeline. Nothing is scalable without a process and success in sales on a consistent basis, is all about processes. We will cover development of your Ideal Client Profiles, Prospecting with Purpose and maximising brand visibility. Putting processes into place is essential along with looking at your existing Customer base, retention strategy and Customer Lifetime Value.  


Eligibility Criteria:

Businesses of any stage or size that can demonstrate significant revenue growth or growth potential of at least 10%

Based in:


North Tyneside

Newcastle upon Tyne


The following sectors are not eligible for support:


Fishery and aquaculture



This event forms part of the Scaleup North East programme, which is delivered by RTC North and funded by the UK Government through the UK Shared Prosperity Fund.

The North of Tyne Combined Authority is a partnership of three local authorities: Newcastle City Council, North Tyneside Council, and Northumberland County Council and the North of Tyne Elected Mayor. The UK Shared Prosperity Fund is a central pillar of the UK government's Levelling Up agenda and provides £2.6 billion of funding for local investment by March 2025. The Fund aims to improve pride in place and increase life chances across the UK investing in communities and place, supporting local business, and people and skills. For more information, visit here.

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