Your Brand & Marketing - Your Purpose, Position & Persona

Date: Monday, 19th September 2022

Time: 09:30 - 17:00

Location: Online

Cost: Free


He is BACK! The global speaker, creator and author of Celebrity Service and OMG Marketing, Geoff Ramm!

Monday 19th September: 9.30 - 11.00am (Hybrid Event - choose on line or in person attendance)

Geoff Ramm is the creator and author of Celebrity Service & Celebrity Service Superstars. He’s challenged and inspired audiences across 44 countries to create award-winning ideas to outperform the competition.

His clients include Emirates, Warner Brothers & Specsavers.

FORBES called him…. ‘A Game Changer’.

Hear the story of the relaunch of the iconic brand, Jaeger with Managing Director Fiona Lambert

Monday 19th September: 2.30 - 4.00pm (On Line event only)

Fiona Lambert is one of the UK's leading business women, currently MD of Jaeger at M&S, but previously with senior roles at Next, Asda, Dunelm and River Island. Fiona worked alongside George's founder George Davies to set up and launch George as the first fashion supermarket brand in 1990. Fiona has build a hugely successful career in the fashion industry over the last 30 years, running the design, buying, sourcing and quality of clothes that have been worn by many in the nation.

Flying High in Turbulent Times – Keynote by Tony Anderson Marketing Director of Easy Group.

Tuesday 20th September: 9.30 - 11.30am (Hybrid Event - choose on line or in person attendance)

The birth and growth of Easyjet from start up to scale up with Tony Anderson, Marketing Director of Easy Group. Hear the good the bad the ugly from the success of Easy hotels, Easycar and Easy Storage to the failings of EasyCruise, Easycinemas and Easy Everything. " Ive always held that you learn more in life from things that don't work than those that do! Scaling businesses was always uppermost in Stelios' mind, he wasn’t a person who thought small!" says Tony

Branding & Personas Workshop with Michael Pagen of DECIDE

Wednesday 21st September: 9.00 - 10.30am (Hybrid Event - choose on line or in person attendance)

The Psychology of branding, defining your branding, bringing your brand to life and activating it!

DISCOVER. DESIRE. DECIDE. - Influencing how people choose brands

Better understand how you can unlock the full potential of your own business/brand(s) by sharing insight into why & how people decide to choose brands and showcasing examples of how brand propositions & ‘stories’ can be brought to life creatively

Part 1: The Psychology of branding - An insight from world of behavioural science into brands & brand building

Part 2 : Defining the essence of your brand - Strategies tools & tactics to help you set about tangibly defining your brand and telling your ‘story’ for audiences in ways that will help you stand out, get noticed and chosen.

Strategic Selling Workshop for Scaling Businesses with Jess Williams of Just Williams and Tony Brooks

Wednesday 21st September: 11.00 am - 12.30pm (Hybrid Event - choose on line or in person attendance)

Jessica was appointed as a NED to Darlington Building Society in 2019 as the youngest ever Non-Executive Director to serve on a Building Society board. Jessica founded Just Williams in 2015 and Just Williams Sales Academy in 2019 winning various business awards along the way. Her specialisms lie in sales, marketing, customer engagement, CSR and business diversification.

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