NEWS

Interior Motives: Commercial Focus Brings Commercial Success

14th Apr 2025

Purpose of Support

Sibylle Clerey Interiors is a thriving interior design business founded by Sibylle Clerey, whose mission is to create bespoke, sustainable interiors that enrich lives, elevate brands, and tell unique stories.

Originally from Switzerland, Sibylle Clerey has lived in Newcastle for over 12 years, meticulously building her distinctive business. As her business expanded, she began to undertake more substantial projects, with clients seeking comprehensive services that extended beyond design to include full project management. This required her to establish a network of trusted partners capable of executing her visions.

Recent ventures have encompassed diverse spaces such as a tea shop, a café, a contemporary office, a physiotherapy practice, and a church, currently being redesigned in partnership with Collaborative Design. To sustain this reliable team and provide real value to clients through an end-to-end solution, it became evident that Sibylle needed a steady stream of projects. This realisation led her to seek advice from ScaleUp North East.

Challenges Faced?

The main challenge faced was to rebalance the business by increasing commercial projects. This was achieved by effectively communicating the business’s ability to deliver both design and project management with a single point of contact.

What’s Next?

With roots in Switzerland and a growing presence across the UK, Sibylle is gaining recognition for her distinctive approach to design. Projects are becoming larger and more complex, allowing Sibylle to showcase her depth of talent. As clients demand more sustainable and unique spaces, the opportunities for the business are as exciting as they are varied.

Support outcomes & Benefits

Sibylle Clerey Interiors now has a clearer proposition due to the support and advice received from the ScaleUp programme. Additionally, they have a growing portfolio of successfully designed and delivered commercial projects, saving clients both time and money.

Quote from Advisor – Craig Huntingdon

Sibylle is clearly a very talented interior designer, drawing on her love of travel and discovering diverse cultures to influence her work and create beautiful spaces. It was clear that the development of a trusted team of trades people, capable of bringing her designs to life, was a significant point of difference, especially in the commercial sector. By demonstrating these cost and efficiency gains, alongside such impactful designs, Sibylle has successfully won an increasing number of contracts across retail, hospitality, clinical and workspace. I have no doubt that the business will continue to grow rapidly.

Quote from Client - Sibylle Clerey

The support from Craig and the ScaleUp programme came at just the right time. I knew I wanted to grow the commercial side of the business, but Craig helped me sharpen that focus and communicate my value more clearly. It’s had a big impact on the way I work and the type of projects I’m now attracting.

Discover more about the thoughtfully designed spaces crafted by Sibylle Clerey Interiors by visiting sibylleclereyinteriors.com

Return to list