Tis the season for AI: Easy AI Automation and Agent Building for Business
Date: Thursday, 26th November 2026
Location: Durham County Cricket Club
Cost: Free
Join us for a hands-on morning designed for businesses that have experimented with AI and are ready to make it work harder for them.
James Moorcroft, the founder and principle consultant at Niddy, which helps established UK businesses put AI to work in practical, meaningful ways will be hosting the session.
You'll build on your own laptop as we go and leave with:
- AI set up with your business's context, so it knows who you are and how you work
- The right settings on and off, so you know where your data goes
- At least one working automation for a job you're sick of doing. (or at least the knowledge of how to make it happen)
- A simple email connection that drafts replies and never sends on its own
As part of this session, you'll also hear from three local businesses sharing how they're using AI in practice and the benefits they're already seeing.
There will be mince pies and refreshements to get you into the festive spirit!
About James
James Moorcroft is the founder and principle consultant at Niddy, which helps established UK businesses put AI to work on their business. For the past 2 years James has been developing AI agents within his previous business, a distribution and wholesale specialist, which represented 7 global brands to over 155 UK retailers, across 3 D2C websites and multiple marketplaces. The business was run single handedly with a fleet of AI agents keeping everything moving.
Places are limited and Durham Business Growth workshops fill up quickly. Register your interest today!
PLEASE NOTE: businesses need to be registered with the Durham Growth Programme prior to attending. A link is below for registration, therefore ONLY businesses based in County Durham are able to attend this fully funded workshop.