From Hype to Reality: AI In Business Today
28th Apr 2026
AI is everywhere - but what’s actually delivering value in businesses today?
In this episode of Northern Spotlights, we go beyond the hype with three guests building and shipping real-world AI.
Pete Johnson (MConnected) shares how AI and IoT are being used for asset intelligence and predictive maintenance in high stake environments.
Dan Foster-Smith (Persona Dynamics) explores how AI-enabled, interactive personas can turn market research into faster, more confident decisions.
Ian Wright (New World Designs) discusses where AI fits into modern creative production.
Together, they unpack where AI is heading next, what’s genuinely “good” about the current wave, and the “bad” businesses need to plan for.