NEWS

Working across schools, museums and visitor attractions, the business combines storytelling, technology and hands-on learning to create memorable educational activities that support both engagement and attainment.

Since launching, the business has steadily built a strong reputation within the education sector, delivering workshops, educational experiences and  content designed to make learning more accessible, engaging and impactful for young people.

As demand for the services continued to grow, the leadership team recognised that while there was clear momentum, future growth was still being driven in a largely founder-led and reactive way.

Sales activity, marketing and long-term planning were often shaped around immediate priorities and the academic calendar, creating an inconsistent pipeline and making it difficult to plan ahead with confidence.

To support the next phase of development, the business engaged with specialist one-to-one support through the SPF Tees Valley Supply Chain programme,  facilitated by RTC North. The support focused on helping the business move from an ad-hoc approach towards a clearer and more structured long-term growth strategy.

Over a 12-week period, the engagement combined strategic consultancy sessions with practical actions designed to strengthen the business’s positioning, messaging and sales approach.

The process began with a detailed business diagnostic to explore the company’s existing offer, target markets, growth ambitions and operational challenges. Through a series of structured working sessions, the focus shifted to refining the company’s value proposition, clarifying audience messaging and developing a more consistent and focused approach to digital marketing and lead generation.

Alongside this, work was undertaken to build a documented long-term strategic plan that aligned the business’s current activity with its wider ambitions for future growth.

One of the key areas identified during the engagement was the heavy reliance on the founder across multiple areas of the business, including delivery, marketing, strategy and content creation activities. Creating greater structure around sales and marketing activity was therefore essential, both to improve pipeline consistency and to create capacity for more strategic leadership.

Reflecting on the engagement, Advisor Simon Cave commented:

“When I first met Justin, we carried out an in-person business diagnostic which highlighted his strong commitment to long-term growth and building a resilient business. He is highly engaged and proactive, effectively leveraging both his own and his team’s specialist expertise to deliver immersive learning experiences across the education sector.

Through open and honest discussions, we identified a clear need for targeted support around market visibility and sales lead generation. Justin fully embraced the tailored one-to-one support provided through the programme and demonstrated a strong ability to translate strategic guidance into practical actions, resulting in tangible outcomes for the business.”

As the work progressed, the business began implementing more consistent digital marketing activity supported by clearer messaging and audience targeting, helping strengthen visibility and improve how the company communicated its offering across both digital channels and client conversations.

The support also helped create greater clarity around future direction, enabling the business to begin planning for longer-term priorities including developing proprietary immersive content, reducing reliance on third-party subscriptions, expanding delivery capacity and exploring opportunities within new markets such as corporate learning and development.

Reflecting on the impact of the support, Director Justin Peoples said:

“Prior to the one-to-one support, we had an inconsistent pipeline of leads and a scattered approach to digital marketing. We had ideas about what we wanted in the long term, but they were not codified in a systematic plan.

“After working with a consultant for 12 weeks, we created a long-term strategic plan that incorporates our current objectives and future aspirations. Our digital marketing is consistent and slick, which has increased our reach and generated a greater proportion of leads and sales than in the same period last year. We feel altogether clearer, and our messaging and positioning are hitting the mark.”

As a result of the engagement, the business now has a clearer strategic framework in place to support sustainable growth, alongside stronger positioning, improved confidence in decision-making and a more structured approach to marketing and pipeline development.

Building on this progress, further specialist support is now being explored around marketing execution, SEO and process optimisation, helping ensure the business is well positioned to continue scaling in the years ahead.