Eco Exec Cars, a provider of premium electric vehicle transport solutions, has been recognised as an "Eco Hero" through the Supply Chain Sunderland Programme. Through a targeted approach to client acquisition, Eco Exec Cars has created a scalable, sustainable growth strategy that is already yielding positive results.
Purpose of Support
Understanding the emerging need for eco-friendly transportation among local businesses, Eco Exec Cars identified a critical gap. Many organisations in the region are keen to reduce their carbon footprint, yet the limited availability of electric vehicles in the corporate car sector has hindered this progress. Launching with a fleet of Tesla vehicles equipped to calculate trip-specific carbon savings, Eco Exec Cars simplifies monthly reporting on carbon reduction for clients, making sustainable travel a more accessible choice for businesses.
Challenged Faced
Eco Exec Cars, as a startup, faced the typical challenge of rapidly increasing market awareness with a limited budget. With previous successful experiences with RTC North, the founder reached out to explore available support. The Supply Chain Sunderland Programme provided the perfect platform for Eco Exec Cars to connect with like-minded regional businesses and raise visibility.
Engagement Process
Working with RTC North, Eco Exec Cars developed a comprehensive brief targeting businesses with a strong commitment to sustainability. The research team compiled a tailored list of potential clients and networking events. This led to an outbound email campaign and participation in key industry events, resulting in multiple contract wins. One highlight was a partnership discussion with Northern Screen, aligning their shared goal of carbon reduction in the Screen & TV industry.
Kevin Jager from Eco Exec Cars said: “Supply Chain Sunderland quicky recognised that Eco Exec Cars are driving a shift toward sustainable business practices and were able to help identify key target customers aligned to our desire to help them lower their carbon footprint without compromising on quality or service. The support has helped prove market fit and led to us now engaging with many businesses interested in our services.”
What’s Next?
Given the success of the Supply Chain Sunderland support, Eco Exec Cars anticipates scaling their fleet and hiring additional staff to meet demand. As the business deepens its footprint, it aspires to become an approved sustainable supplier in the NE’s Screen & TV industry, with an eye on the “We Are Albert” accreditation.
Support Outcomes and Benefits
Eco Exec Cars is building a strong regional presence, contributing to a more sustainable future for corporate travel across the NE.
Lesley Hawke, Business Advisor said: “Eco Exec Cars are a great example of how start-ups can take advantage of their strengths by being nimble and reactive. From identifying the opportunity to incorporating the business and winning initial contracts was a matter of weeks, something larger competitors often find difficult to emulate. By taking an intelligent and focused approach to targeting clients, the business has been able to establish itself on a very modest budget and identify a repeatable strategy that can grow the business in a controlled way.”
