Branding for Innovation
Date: Tuesday, 27th February 2024
Time: 09:00 - 13:00
Branding, the way your company presents to the world, is important to any business, including innovative ones. It impacts on many aspects of your business from the Intellectual Property you want to protect, to how you approach potential investors to your commercialisation strategy. Getting the branding approach right early in a business’s life is therefore important to aiding future success.
Join Innovate UK EDGE and StudioLWD for this interactive event to examine the impact of branding in innovative businesses and the tools and techniques to develop and build your brand.
Topics that will be covered include:
Where branding comes into an innovative business.
How to consider branding in these touch points including IP management, commercialisation strategy and finance raising.
The support available to innovative businesses
Developing tools and techniques to develop your company’s branding and develop your voice.
Find out how branding affects all aspects of your business, start to develop your brand and harness branding to help achieve your growth ambitions.